HomePros is a proven leader in home improvement marketing. We specialize in connecting businesses with motivated homeowners through a powerful blend of targeted print and customized digital solutions, all tailored specifically to the home improvement category.
Our flagship publication, HomePros Magazine, is a high-impact direct mail publication delivered monthly to millions of single-family homes across key metro areas: Chicago, Detroit, South Florida, and the Twin Cities.
Unlike traditional saturation mailers, we use a data-driven, “by-rooftop” strategy based on home value, household income, property age, and credit rating. This precision targeting ensures your message is seen by qualified homeowners who are ready to invest in their homes—and your services.
Each issue is professionally designed to feature trusted local businesses, giving your brand prime real estate in the mailbox and a lasting impression on future customers.
When print is integrated with digital, campaigns can achieve up to 28% higher conversion rates. Every HomePros campaign can be paired with digital tools built specifically for the home improvement industry. Tactics like Digital Canvassing, Addressable Geofencing, and Retargeting keep your brand in front of potential customers across every screen. Add email marketing, Connected TV, and custom website design, and you’ve got a comprehensive marketing program built for visibility, engagement, and measurable results.
HomePros helps consumers find and contact trusted local contractors through our online platform: www.homepros.com. There, homeowners can:
It’s one more way we help you get discovered—and chosen—by high-intent homeowners.
That’s why we created the HomePros Certified program, to highlight contractors and service providers who meet the highest standards of professionalism, reliability, and customer satisfaction. This exclusive certification helps your business stand out and instantly builds trust with homeowners searching for credible, qualified experts.
To become HomePros Certified, businesses must:
• Maintain a valid license and insurance (where applicable)
• Have a verified Google rating of 4.0 stars or higher
• Uphold a reputation for quality work and excellent service
Certified businesses are clearly marked in the magazine, on HomePros.com, and across digital campaigns. The badge boosts visibility and signals trust—giving homeowners confidence in their choice. It’s more than just a stamp of approval. It’s a signal that your business has what today’s homeowners are looking for: experience, trustworthiness, and proof of performance.
Get more leads, book more jobs, and build a consistent local presence with HomePros. We have the tools and expertise to help you succeed.
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